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What's Driving Plant-Based Menus in 2026: 5 Key Insights for Chefs

Written by Emma Gregory, Category Manager at Vegetarian Express

As we move into 2026, one thing is clear: plant-forward menus are no longer a niche trend - they’re the standard. Chefs across foodservice are balancing flavour, health, and sustainability in ways that feel exciting, familiar, and scalable.

“Together, these insights show that plant-forward menus need to deliver health, taste, and adaptability - without compromise.”
 - Emma Gregory, Category Manager

Here are the five key insights shaping the menus of tomorrow.

 

1. Flexitarian Is the Norm, Not the Niche

As of May 2025, around 21.5% of consumers in Great Britain identify as flexitarians (AHDB, Kantar Usage Data, 52 weeks ending 23 February 2025). The flexitarian movement is no longer a side trend - it’s mainstream.

This shift means chefs need to develop dishes that celebrate vegetables and pulses as hero ingredients, not afterthoughts. Menus that deliver satisfaction, substance, and story - without relying on meat - are becoming the new benchmark.

 

2. Health Is Holistic and Functional

Health isn’t just about calories or macros anymore. Today’s diners look for dishes that support gut health, mood, and energy - what’s known as functional eating.

Expect to see more fermented foods, high-protein plants, wholegrains, and nutrient-dense vegetables taking centre stage. Think barley risottos with tempeh, gut-friendly ferments in salads, and lentil stews layered with umami.

Functional ingredients don’t just boost wellbeing - they add texture, flavour, and substance to menus.

 

3. Taste and Familiarity Still Drive Choices

Even as sustainability and health shape purchasing decisions, taste remains king. Diners are open to innovation, but look for dishes which feel familiar and indulgent.

Formats that bridge the gap between comfort and creativity - burgers, curries, and pies - are still among the strongest performers. The key is to use plant-based ingredients that deliver bold, recognisable flavours, like smoked seasonings, slow-cooked sauces, and layered spice blends.

 

4. Sustainability Is a Menu Must

Sustainability has moved from “nice-to-have” to non-negotiable. Operators are looking beyond carbon footprint to consider biodiversity, waste reduction, and sourcing transparency.

Pulses, legumes, and upcycled ingredients are proving invaluable - offering both environmental and operational benefits. From British-grown grains to low-waste menu design, chefs are rethinking how sustainability can enhance flavour rather than limit it.

 

5. Convenience and Customisation

Today’s menus need to be adaptable. Diners expect gluten-free, high-protein, allergen-friendly, and plant-based options - all without slowing down service.

Chef-ready ingredients and modular menu formats help operations meet that demand. Bowls, wraps, and thalis built from flexible base elements make it easier to deliver consistency and creativity at scale.

 

A Market of Millions

The plant-forward shift isn’t slowing down. According to Finder’s 2025 diet survey:

·         6.4% of UK adults (≈ 3.4 million people) plan to follow a vegan diet this year.

·         11.5% (≈ 6.1 million) expect to stay vegetarian.

That’s more than one in six adults living meat-free, placing the UK near the top of Europe’s plant-based leaderboard.

The Takeaway

The message for 2026 is clear: menus that balance health, flavour, and flexibility will lead the way. Whether it’s reworking classics with sustainable ingredients, adding fermented layers for gut health, or creating inclusive allergen-free menu options that cater for all, the opportunity is huge.

Plant-forward cooking isn’t a trend anymore - it’s the future of flavour.

Want the inspiration driving plant-based menus in 2026 read our full Food Trends report here.

 

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Fermentation vs. Pickling: What’s the Difference and Why Does It Matter?
Fermentation and pickling are two ancient methods for preserving food, yet they’re often confused because both can turn simple ingredients into flavourful, long-lasting delights. However, they differ significantly in their processes, benefits, and the flavours they create. Let’s dive into what sets these methods apart and why foods like sauerkraut and kimchi are popping up on all kinds of menus. Fermentation: Preserving with Beneficial Bacteria Fermentation is a natural process where beneficial bacteria break down sugars in foods, creating lactic acid. This acid acts as a preservative and gives fermented foods their distinctive tangy flavour. For example, sauerkraut (fermented cabbage) and kimchi (a spicy, seasoned Korean cabbage dish) develop their complex flavours through this fermentation process. The bonus? Fermented foods are packed with probiotics, which support gut health and digestion. Pickling: Preserving with Acid Pickling, on the other hand, relies on adding vinegar or another acidic solution to preserve foods. This creates an environment too acidic for bacteria to thrive, extending the shelf life of foods without relying on active fermentation. Pickled foods, like traditional dill pickles (gherkins), or pickled onions, have a more straightforward sour taste, often without the same probiotic benefits as fermented foods. The vinegar added does however help with digestion. Flavour and Shelf Life Benefits Both methods have their own advantages. Fermentation develops complex, savoury flavours that deepen over time, while pickling offers a bright, acidic taste. Both processes also preserve foods for weeks or even months as their flavours mature in the jar. This is particularly helpful for reducing food waste. By understanding the difference between fermentation and pickling, you can explore a wide range of preserved foods that are delicious, nutritious, and sustainable. Each bringing its flavour twist to your menu. Giving You a Headstart We've developed several recipes using pickled and fermented ingredients from a seaweed salad to fermented plum french toast, all available to discover on seed-bank. 
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