We’re on a mission to fill your plate with plant-based goodness which is better for people, the planet and your business. 

We believe the future of food lies in a more plant-based diet which uses far fewer natural resources and helps control global warming by creating much less greenhouse gas. To find out more about the positive impact our business is having on the world click here. 

Our Company Values

Innovation & Inspiration

We don't follow trends; we set them. Plant-based does not mean compromise. We are passionate about sourcing the most vibrant and innovative vegetarian and vegan ingredients to fuel our customers' love for incredible food.

Positive Impact

Our proposition is an inherently more sustainable one. We are committed to doing business that balances people, planet and profit, whilst actively supporting our customers to make positive, sustainable changes too.

One Team

We're committed to building an exceptional team and providing positive customer experiences by promoting a supportive, rewarding environment, where we can grow personally and achieve our goals. We will always act with integrity and come together to accomplish tasks in the right way.

Getting it right for our customers

Our purpose is to provide customers with the ingredients, ideas and inspiration they need, when they need them. We help chefs & operators cater to all, in turn maximising their customer base and revenues.

Our Company Behaviours

Better Together

We'll come together to get things done in the right way, maintaining honesty and respect for others.

Own It

We’ll take ownership and always do what we say we’re going to; proactively communicating and being clear on what can be done and when.

Empowered

We know that our opinions matter, and we can challenge the norm to make a difference in what we do.

Believe in it

We love what we do and believe in our mission, bringing it to life every day.