Impact Agenda

Plant-based diets are not only healthier, they are also more sustainable due to having a much lower environmental impact compared to meat-based diets.

The high proportion of meat currently consumed in western diets results in the disproportionate depletion of water and plants required for direct consumption by humans. This has to change if we are to feed a projected global population of 9 Billion in 2050.

Plant-based diets use:

  • 15 x less water
  • 13 x less fossil fuel
  • 12 x less land

Encouraging more people to reduce their meat consumption by providing them with more and better choices of plant-based food is the easiest way to prevent a future global food shortage.

A shift towards a more plant-based diet also makes a major contribution to reducing greenhouse gas emissions. This is the perfect choice for those who want to make a difference in reducing the threat to humankind from the climate change that is due to global warming.

Over the last 10 years there has been a 360% increase in people turning to a vegan diet. According to research by Kantar, during the 12 months to June 2016, 2.4 million UK consumers changed from being medium and heavy meat-eaters to being “light” users (flexitarians) consuming meat just 3.4 times per week on average.  This group now represents 55% of the UK population.